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Marketing
Marketing
– both retail/cash taking operations and free issue/plate count services need
marketing.
With ever growing brand standards on the High Street, your customers not only want
a professional shopfront, so your menus look great and your offers of the day are
all well advertised, but they also want information on future promotions, pictures
of the catering team, and they are now starting to ask for nutritional information
on the fresh food that you serve.
Caternet can offer you the following:
Menus; there are a number of menu styles in the system that you
can add your organisational logo/name to and to use to advertise your menu.
Labels; sandwiches, deli products, cakes, biscuits, the list goes
on – all products that need a label so we provide you with some label formats
that you can personalise for your organisation. Nutritional analysis is available
if you sign up to the recipe file module in ‘menu management’.
Promotional planner and flyers; we look on promotions in three
ways –
i). localised special features, days, meal deals, offers,
etc... this is where you might want to add some fun to your customer’s
agendas when they visit you as you have organised an event or offer that will make
them feel valued and that you are providing value for money,
ii). national promotions where we research a monthly
theme, festival or event for you to embrace complete with links to information and
menu sites to make the event go really well,
iii). strategic incentives where you may have a new site
or service opening and simply need something to focus your customers on that new
service – the strategic loyalty building ideas we have available are constantly
updated (as are the first two styles), so that you can really benefit from professional
marketing.
We also operate a support marketing strategy programme that helps you to understand
the customer journey and to categorise your products in order to maximise your sales
and uptake.
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